Preparing and executing a launch
A launch can generate tremendous momentum for your company. Make sure you quickly gain market share by taking these steps
Synthesize market intelligence
Intelligence is key and is the foundation of your strategy and planning. Set yourself up for success by looking at what the market wants and where the competition is headed.
Build commercial strategy
Once you've found your niche, strategize to enable your swift market entry and growth. Define clear, achievable short-term goals as well as your path to long-term success.
Plan with thrift and execute with excellence
Focus your efforts and optimize the use of your resources. With a clear vision for where you want to be, create a step-by-step tactical plan to get to your targets. Execute on these steps with precision and efficiency.
Driving revenue this year
Set up the demand generation engine
Enable your Sales team to focus on closing deals by prospecting through marketing tactics and feeding qualified leads into the Sales funnel
Draw customers in with scientific content
Create a thought-provoking piece of content to feed your demand generation or build a whole lead nurturing program with multiple pieces of content to give your Sales team prospects educated about your offering
Measure everything
Understand what's bringing you the best ROI by meticulously tracking your dollars and efforts to make sure you invest in the highest yield activities.
Capabilities
Market Intel
I am a thought leader embedded in key industry conferences and discussions. Combined with my toolkit to search for and locate key information at high-throughput, I can offer you synthesis of and perspectives on the market corroborated by data.
New Markets
I use my broad experience in, current knowledge of, and long-term vision for the market to help you see novel applications of your technology, new market opportunities, and well-funded niches that are not on your radar.
Customer Engagement
I attend a number of industry conferences and would love to support your commercial outreach by bringing customers to you. Let me know if you'd like me to connect with someone or if you'd like me to identify key individuals at the conferences I am attending.
Partnerships
I apply workflow thinking and a keen awareness of emerging and established players in the market to build collaboration strategies. The right partner supports a seamless market entry and growth of market share.
Go-to-Market Strategy
I have developed a framework for creating and implementing go-to-market strategies and plans. These can be as short as a quarter, stretch out to multiple years, focus on a product launch or address a portfolio. Whatever your plan, formalizing and socializing information (such as building a defined target customer list and sharing it within the Sales, Marketing, Product, R&D, and Production teams) is key to success.
Content and Tools
To pique customers' interest, it is essential to help them learn something new. When it comes to content, I am a creative scavenger. I find long forgotten data sets and transform them into scientific content. To engage the C-Suite, I find ways to quantify the economic impact of products and services and build models to showcase savings. Content production and Sales tool creation and revamp do not need to take a long time. With my technical expertise, writing and design skill set, assets can be ready in days - focused on customers' pain points, full of data, using customer language, polished.
Positioning
With my deep knowledge of the technology landscape, I can help you crystallize your value proposition in the sea of competition tailored to your core customer groups.
Target Customer List
High-throughput outreach and hoping to run into your dream customer at a conference are time-consuming approaches that keep your Sales team occupied, but often do not deliver on revenue targets. Focus your efforts, be thrifty and strategic with the use of your team's time and effort. Let me help you build a focused list of high-value, high-likelihood customers, companies and individuals who will benefit from your offering.
Value Proposition
Allow me to translate your deeply technical solutions into a language that resonates with your customers. I have been doing this for over a decade serving as a bridge between engineers, commercial teams, and customers.
Data Strategy
A resonant value proposition is terrific - and even better when supported by data. An MIT- and Stanford-trained scientist, I have been building application data strategies for launches and market expansions. What is the proof point your customer needs to see in order to choose you? Let me help you generate this proof point.
Demand Generation
Your Sales team is exceptional in person, delivering maximum impact in discussions and negotiations with the customer. The function of Marketing is to drive at-scale activities, such as reaching a lot of people at once. Leverage Marketing tactics to tap vast parts of your target market and bring in qualified leads for the Sales team to work on. Having worked with both minimal and multi-million budgets, I build a plan that incorporates digital and traditional tactics, always right-sizing the efforts and focusing on the ROI.
ROI and Analytics
In order to get the most done with the money and the time you have, it is essential to track ROI. While leads are an easy-to-measure leading KPI, organizations want to see their revenue grow. I can help you build out analytics that will make it clear which market segments and geographies are responding to your offering, so you can double down your efforts in those areas. I can also help you see which tactics are occupying your team's day - and which tactics are making the difference to your revenue.